DID YOU KNOW?
FUNNY AND INTERESTING FACTS ABOUT MYSTERY SHOPPING INDUSTRY AND RELATED STATISTICS
‘Increasingly we are taking a more holistic view of our health, and our beautification ritual may now include a periodic massage and a trip to the spa. But our concern with our appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history.’ Source: Franchise Help Beauty Industry Report 2016
‘The industry employees an estimated 250,000 workers and has an annual turnover averaging £5.25 billion’
Rioch Brewer, Senior Statistician at KantarMedia Custom comments: “The health and fitness wearables market is still in its infancy, and brands targeting younger audiences as well as those in the sport and leisure categories are leading the way." These figures are set to increase as brands innovate in this space as a means of attempting to engage with consumers and extend the overall brand experience. It is also interesting to see that consumers are happy to pay for apps and devices, which opens up additional opportunities for manufacturers and developers.”
72% of customers are willing to pay 20% for a Premium over the standard price of service or product.
The size of the health and fitness industry in the UK is impressive and growing with the figures revealed in a recent report. ‘State of the UK Fitness Industry Report reveals that the UK health and fitness industry has more clubs, more members and a greater market value than ever before. For the first time ever, member numbers have exceeded 8 million, market value is over £4 billion and the penetration rate is at an all-time high of 13.2%.’ http://www.leisuredb.com
65% of customers stop using the brand because of the single poor experience.
UK gym chain Village saw GX attendances jump 40% thanks to a recent focus on upskilling group fitness Instructors – expect to see more chains investing in their people and culture this year as a means to stand out from the pack.